Sprecaks Concreting

Local SEO, Managed SEO, Web Design

Sprecaks Concreting is a Brisbane-based contractor providing a wide range of concrete services. Operating in one of the most competitive concreting markets in Australia, we’ve consistently delivered outstanding results and achieved a strong return on investment.

The Results

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Month Campaign

The Strategy

Sprecaks Concreting initially approached us for basic website improvements, including speed optimisation, email setup, and security enhancements. However, with Dylan’s ambition to expand beyond Facebook and explore new marketing channels, we shifted focus to SEO. Given the highly competitive local market and limited existing groundwork, this required a comprehensive and intensive strategy. Despite these challenges, we delivered exceptional results within just eight months, so effective that Dylan had to pause SEO services due to the surge in demand.

On-Page SEO

In addition to core optimisations, we identified a high volume of search demand in Brisbane for concrete-related services. To capture this traffic and align with both user intent and Dylan’s business goals, we developed over 25 dedicated service and location-specific pages. This not only targeted popular search terms but also promoted the specific services Dylan aimed to grow. We further supported this with a local content strategy, using creative approaches to attract natural backlinks and drive highly targeted, localised traffic.

Off-page SEO

Beyond the basics such as optimising the business listing, generating citations, and ensuring consistent Name, Address, and Phone (NAP) details, we went a step further by securing local backlinks through targeted outreach and the creation of ‘linkable assets’ in the form of valuable, informative content. This approach has not only sustained rankings but also continued to build domain authority, even after pausing managed services, demonstrating the strength and longevity of our SEO strategy.

Technical SEO

Beyond addressing basic technical issues, such as the absence of SSL and slow page speed, we went further by implementing local schema markup, repairing broken links, and continuously monitoring for new technical issues. We also introduced custom review integrations and made targeted design enhancements to ensure a seamless and user-friendly experience.

The Gallery

Check out some of the data we recieved from our tools