Aidan Coleman

SEO Consultant Central Coast Australia

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Brands I've Worked With

What Makes Me Different as an SEO Consultant

Alongside a strong focus on efficiency and results, I prioritise transparency. I provide full access to all data and attribution insights, ensuring you clearly understand the metrics that matter so you can make informed, confident decisions about your SEO strategy.

In addition, I take a highly collaborative approach and see myself as an extension of your business, managing the SEO side while taking the time to truly understand your goals and priorities to ensure strategic alignment.

I also bring experience across a diverse range of businesses, from small local operations and domestic targeting to eCommerce and enterprise-level SEO. Each has required a unique, tailored approach, which has significantly shaped and strengthened my SEO expertise.

Beyond this, I am also experienced with a wide range of CMS’s like WordPress and Shopify, and can handle web design and development changes when needed. This prevents bottle necks, and speeds up results.

Although I am not the cheapest SEO provider, I do not have bloated pricing structures, or layers of outsourcing, which leads to much stronger output then what would be expected from a freelancer, and let alone an agency.

Local SEO Specialist in the Central Coast

I provide SEO services Australia-wide, operating from the Central Coast, and have worked with businesses of all sizes across various industries.

My focus is on efficiency and delivering meaningful results, not just useless traffic that drives nothing for your business.

I understand how confusing SEO can be, especially for business owners who have been burned by an agency in the past. That’s why I emphasise transparency and communication, setting clear expectations from the start and only working with businesses where I know SEO can help them.

Have you ever worked with a specialist or agency and it seemed like they didn’t know the first thing about your business? I know how all to common this is, and I like to see myself as an extension of your business, aligning my strategy with your goals to ensure SEO delivers results that genuinely make sense for you.

Tools I Use For SEO

Tasks I Do as a SEO Consultant

On-page SEO Optimisations

To optimise your on-page SEO, we’ll start by identifying importnat keywords – this is foundational for shaping our strategy. When it comes to content, we’ll be busy building out new pages and refining your existing ones, paying close attention to title tags, headings, and the body text itself. Our goal with on-page SEO is twofold: to create content that genuinely reflects your business, and to ensure it’s durable and trustworthy, especially as Google intensifies its efforts against large-scale AI-generated content.

SEO Reporting

When you work with me, you won’t get some confusing, basic SEO report you can’t make sense of. Nope, every month, I’ll personally walk you through everything, showing you what we achieved and making sure you completely get what’s in the report. Plus, I’ll tweak and adjust reports as we go to give you an even clearer picture of the data. Each report is totally customised for your business, but basic reports will include SEO leads/sales, keyword performance, traffic, and impressions.

Off-page optimisation

One of the most essential parts of SEO, but often the most misunderstood or ignored. Off-page SEO is the things done off the website to achieve visibility, this generally is backlinks. When it comes to backlinks, quality is more important than quantity, I know this first hand seeing many sites be penalised through poor link acquisition. Off-page SEO is a speciality of mine, with very efficient and proven methods for sustainable authority building that is cost effective.

Technical SEO audits

Technical SEO is a specialised skill and is most important for enterprise and ecommerce websites. Technical SEO is essentially improving the way your website is structured or crawled through Google to improve visibility and rankings.
I take an efficient approach to technical SEO with an emphasis on results over deliverables. It is easy to get caught up in endless deliverables with technical SEO as their is always site issues, but it takes specialised thinking and experience to identify what technical issues are important and what aren’t, the difference being wasting your budget one efficient use of time, known as “busy SEO”.

Where I Offer SEO Near

SEO Consultant FAQs

What Are The Benefits of Hiring an SEO Consultant

Search Engine Optimisation (SEO) generally offers the highest return on investment (ROI) compared to other marketing channels. This is because SEO is a highly targeted and long-term strategy. When you choose an SEO consultant over a traditional agency, you can typically expect more direct output and a more personalised and consistent service.

What is Local SEO?

Local SEO helps your business show up in search results when people in your area are looking for your services. For example, if you’re a plumber on the Central Coast, you’d want to rank for terms like “plumber” and “plumber Central Coast.” This means appearing prominently in Google’s local map pack and regular search results. For local businesses, a broad content strategy often isn’t the most effective approach, as it can attract traffic from areas you don’t serve. Local SEO demands a specialised and nuanced strategy to get meaningful results. While I’m skilled in many areas of SEO, local SEO is my particular speciality.

How do I know if SEO is working?

Your SEO provider should supply regular performance reports. A transparent provider will offer comprehensive details, including:

Leads or Sales: Differentiated from other marketing channels if you’re also running paid campaigns.

Non-brand Organic Traffic: Visitors who found your site through free search without specifically searching for your brand name.
Keyword Position Change: Month-on-month improvements in your website’s ranking for target keywords.
Holistic Traffic/Targeted Traffic: Overall website traffic trend. If you have only specific pages you’re concerned with traffic for, they should provide trends on these pages.
These metrics are crucial for tracking the effectiveness of your SEO efforts.

What Does an SEO Consultant Do?

An SEO consultant works to improve your website’s visibility in search engine results. This involves expertise across three main areas: On-page SEO: Optimizing your website’s content and structure. Off-page SEO: Building authority through external factors like backlinks. Technical SEO: Addressing underlying website issues that affect how search engines crawl and index your site. They help with tasks like optimising your content, getting quality backlinks, and fixing any technical problems holding your website back. Most importantly, an SEO consultant should create a strategy to prioritize the most effective tasks, especially since Google uses over 200 ranking signals.