Andelo Design
Managed SEO, Niche SEO
Andelo is a premium design subscription provider in Australia. Offering an emerging niche service this required a specialised understanding of the business, and how to craft a compelling focused strategy to achieve tangible results
The Results
The Strategy
Given how niche the service is, and the low number of queries centred around this term, and foundational SEO work, the strategy required a strong emphasis on brand understanding and corresponding keyword research and competitor analysis to identify and inform strategy
On-Page SEO
For on-page SEO, it required a deep understanding of keywords, and compettior analaysis. Our strategy, and on-page changes evolved as search interest has grown, but also through identifying more niche keywords through Google Search Console which wern’t displaying in other tools.
Off-page SEO
Beyond the basics such as optimising the business listing, generating citations, and ensuring consistent Name, Address, and Phone (NAP) details, we went a step further by securing local backlinks through targeted outreach and the creation of ‘linkable assets’ in the form of valuable, informative content. This approach has not only sustained rankings but also continued to build domain authority, even after pausing managed services, demonstrating the strength and longevity of our SEO strategy.
Technical SEO
The website underwent a variety of refreshes, and regular technical SEO monitoring was vital to restore SEO pages, and properly structure pages to prevent cannabilisation and for the best SEO benefit. We have also implemented a variety of structured data markups to aid in visibility and optimsiation for AI search models.
