About Me

I started as a broad marketer for a business and quickly realised the overwhelming amount of misinformation about SEO online, as well as how complex and difficult it is for businesses to rank. I also saw that the gap wasn’t in the number of SEO providers but in those who actually deliver results.

Because SEO is a long-term and often confusing process, it tends to attract businesses more focused on closing deals and locking in contracts rather than achieving real results. This motivated me to transition into freelancing and later consulting.

I’ve worked with a variety of businesses across different countries, from eCommerce to local and domestic SEO. I would say something that is also important, is that I have success today with SEO, not back in 2010 when it was easy. My strategies work today in 2025, and I still rank countless new websites. 

What sets me apart is that I go beyond just analyzing data—I take the time to understand your business and what truly matters to you. This allows me to create SEO strategies that drive meaningful results for your business, rather than just making my reports look good.

Transparency and ethics are also a priority for me. One of the reasons I chose to focus on an oversaturated market like SEO is the sheer number of businesses, from small to large, that have wasted money with no results.

However, if your current SEO provider is doing a great job, I’ll tell you. And if I believe SEO isn’t economically viable for your business, I won’t take you on as a client.