About Me

About aidan coleman seo

I started out in digital marketing but quickly found myself drawn to SEO. The idea of attracting high-intent traffic organically, without relying on paid ads, just made sense. It felt like a smarter, more sustainable way to grow a business online.

Over the past four years, I’ve focused exclusively on SEO, working across hundreds of projects. I’ve managed everything from local SEO for small businesses, startup growth campaigns, and link-only projects, to enterprise-level consulting. I’ve seen just about every type of SEO challenge and know what works in practice, not just in theory.

Based in Sydney, my approach is hands-on and results-driven. I handle everything from technical fixes and content strategy to link building, always with a focus on turning search visibility into real business outcomes—leads, sales, and growth that lasts. ery strategy is tailored to each client’s unique goals, with a team of SEO specialists working behind the scenes across all modes of SEO to deliver the best possible business outcomes.

FAQ

All of your burning SEO questions answered!

What is the difference between an SEO consultant and an agency?

An SEO consultant offers advice and recommendations, focused on strategy. An SEO agency offers full managed services and implementation. I offer both. As a consultant, I provide expertise at a competitive rate, but I also offer fully managed services, giving you the benefit of both a direct specialist and full implementation without the agency overheads.

Yes, I offer fully integrated and managed services implementing all necessary changes when possible, especially for WordPress sites. However, I can also work with your internal teams, your copywriter, developer, or marketing manager, to offer a custom strategy based on your existing resources.

While I can’t guarantee a spot, my strategy is built on principles that align with ranking in AI-driven search. We focus on creating authoritative, in-depth content that Google’s AI Overviews can confidently pull from (which generally means ranking in the top 10).

For most small and mid-sized Australian businesses, SEO will cost between $1,000 to $2,500 per month. But that price tag isn’t set in stone. It shifts significantly based on a few things: your company’s size, your competition, and exactly what your goals are. Just know that when you hire an experienced specialist like me, the typical rate is between $100 to $300 an hour, which lands us far more affordably than a massive agency.

Common Questions I get Asked

Can you get me to the number one spot on Google?

Although I have achieved number one positioning for a wide range of businesses, in a competitive niche As an ethical SEO provider I do not guarantee rankings. This is simply due to the fact that rankings aren’t completely in my control, algorithms can change, competitors can invest more and a whole range of additional factors. However, I can guarantee your website performance will improve. Most businesses do not need number #1 rankings to achieve a significant return from SEO.

What is the scope of your projects?

The scope of my projects vary based on your needs. As I work with a wide range of businesses, I can offer SEO consultancy and advice on strategy and the direction and performance of your website, or I offer full implementation for small businesses, with necessary design and development changes needed to achieve results. The scope will clearly be explained to you if you request a quote. 

How many hours do you spend doing SEO?
This will depend on the package you go with. For managed services my hourly is $100 per hour, so you will get a minimum of 10 hours work each month. For ad hoc consulting or fixed fee projects my rate is higher at $200 per hour.
What if I already work with an SEO agency?

That’s fine. If you are looking for assistance in areas they aren’t skilled in I can assist, or if you want a second opinion I can assist with an audit. My approach to auditing is from an unbiased perspective and highlighting the data available on your performance to allow you to make educated decisions about the future of your SEO.

Do you offer PPC advertising?

No. Although pay per click might seem similar, it is a very different service, and the way PPC and SEO are completed is vastly different. I would rather spend my time keeping up to date with SEO, and improving my skills in this area then spreading my time to thin learning PPC or other digital marketing strategies. An easy way to think about this, is it is like asking an electrician to fix a plumbing issue.

Can you help me appear in AI searches?

I have aided many businesses in appearing in Ai searches like Ai overview and ChatGPT through general SEO strategies. This space is evolving rapidly but there are many limitations in tracking and data to create effective SEO strategies at this stage. Although I can assist, I am transparent about the limitations in this area, and the required testing and resources for effective strategies.

What is your minimum amount for SEO?
My minimum retainer for managed SEO services is $1,000 AUD a month. This being said, this is the minimum SEO works best when businesses understand the value of SEO. I offer a transparent and consistent service, so the more you invest the quicker and better you results will be, this will also lead to me working with you more closely which leads to better strategies and better care.
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