Leading Search Engine Optimisation Canberra Expert
I started my career as a broad marketer for a business and quickly realised the overwhelming amount of misinformation about SEO online, as well as how complex and challenging it is for businesses to rank effectively. What stood out to me was not the lack of SEO providers, but the lack of those who actually deliver results.
SEO is a long-term and often confusing process, which tends to attract businesses more focused on securing contracts than on achieving real, measurable results. This led me to transition into freelancing and eventually consulting, so I could focus on what truly matters—driving results that make a difference.
Over the years, I’ve worked with businesses across various sectors and countries, from eCommerce to local and domestic SEO. Importantly, I achieve success with SEO today, in 2025, not in 2010 when ranking was easier. My strategies are designed for the present, and I continue to rank countless new websites effectively.
What sets me apart is my approach to SEO. I don’t just analyse data—I take the time to understand your Canberra-based business and what truly matters to you. This allows me to craft SEO strategies that drive meaningful, long-term results for your business, rather than simply creating reports that look good on paper.
Transparency and ethics are key priorities for me. One of the main reasons I chose to focus on SEO, despite it being an oversaturated market, is to help businesses—small or large—avoid wasting money on ineffective strategies that deliver no results.
If your current SEO provider is already achieving great results, I’ll tell you. And if I believe SEO isn’t the right fit for your business, I won’t take you on as a client.
I also have experience with a variety of CMS’s including WordPress, Webflow and more
Absolutely, SEO is here to stay and its significance can’t be overstated in the coming years. Despite doubts and the rise of new social media channels, SEO remains a strong player, especially as the battlefield of Google Ads gets more crowded. Think about how you search for services. Like many of us, you probably rely on Google for finding almost everything you need. This isn’t just a personal preference; it’s a widespread habit that highlights the lasting value of SEO. SEO’s ability to evolve keeps it at the forefront, crucial for connecting people with the businesses and services they’re searching for. So, I’m confident in saying that SEO isn’t going anywhere. It’s going to keep guiding people to the services they need with its ever-adapting, targeted optimizations that boost both visibility and reach.
While it’s possible to tackle SEO as a one-off project, it’s important to set realistic expectations about the results. Typically, one-off SEO efforts don’t lead to significant traffic boosts or notable ranking changes, particularly if your website isn’t already ranking well. SEO is a bit like gardening; you can’t just plant a seed and forget about it. It needs regular nurturing to flourish. One-off projects might help you fix immediate issues or set up a basic framework, but the real magic of SEO comes from ongoing efforts and adaptations to the ever-changing search landscape. Think of one-off SEO more as a starting point, a foundation upon which a more sustained and dynamic strategy should be built to truly reap the benefits
At my consultancy, I focus on guiding you through the big picture of SEO and overall strategy. My role is to provide expert consultations that help you understand and navigate the intricate world of SEO, identifying what’s working and what’s not. I typically don’t get hands-on with the SEO work on your website or off-page strategies. Instead, I’m here to offer you insightful advice and direction, ensuring you have a clear understanding of effective SEO practices and how to implement them. For those in need of ongoing, hands-on SEO support, my agency, Jible, offers comprehensive services. Here, we take a more involved approach, handling the specifics of your SEO needs, from on-page optimizations to broader off-page strategies.
That’s great to hear that you’ve already partnered with an SEO agency! I’m here to complement the work they’re doing by providing an objective assessment of their performance. My role can be to work alongside you, evaluating if your current agency is fully meeting your needs and identifying any areas where they might be falling short. I pride myself on honesty and helping rather than just pushing for services. So, if your agency is doing a fantastic job, I’ll be the first to tell you to stick with them. My goal is to ensure you’re getting the best possible results from your SEO efforts, whether it’s through your current agency or by offering alternative strategies.
The main difference between an SEO consultant and an SEO agency lies in the breadth of services and the level of personalized attention. SEO Consultant: Focuses on providing strategic advice and recommendations. They typically offer a more personalized approach but don’t usually implement the strategies. SEO Agency: Offers a full suite of services, from strategy development to implementation. Agencies have larger teams to handle various SEO tasks but may offer less individualized attention compared to consultants.